Designer: Varoin Marwah @varoinmarwa
Show: Fashion Week And The City @fashionweekandthecity
PR: I.dea PR @i.deapr



The Dubai-born menswear label made its London debut with a collection built on hand-worked metal embroidery and quiet authority. The show allowed an introduction, for British press and buyers, to a house that has spent over a decade building its name across the Middle East and India, with a client list that includes some of Hindi cinema’s most prominent names.



Monarch is built around one idea: the quiet dignity of a man who doesn’t need to raise his voice to be noticed. This ethos is seen across works in western tailoring, tuxedos, blazers, suits, shackets, and Indian formalwear, including sherwanis, kurtas, bandi sets and indo-western silhouettes.



His debut London collection draws through this mission of dignified, impactful tailoring, but with a key technical signature. As the house signatures: Made, not manufactured.



It focuses on tailored tuxedos and blazers, fusion eveningwear, and futuristic occasion pieces, moving through cream, maroon, chocolate brown and black. Its signature however, is technical. Hand worked metal thread, chain and other hard materials into one of a kind embroidery, placed look by look.










