Category: Articles
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NEW BUSINESS: MAD
Name of company: MAD (@______.mad.______) Type of business: Independent Contemporary Womenswear Label Location: London, UK How long has the company been running? 1 Year Where did the idea come from? MAD was born from the need to show people what it meant to live in different places at the same time. At the time I was studying in […]
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AUTONOMY IN FASHION AND WHAT INFLUENCES OUR STYLE
What makes fashion so great is its wide-ranging roster of styles to suit everyone regardless of your preferences. Amrit Virdi evaluates how much autonomy and choice we have over our style and what affects it. Whether you’re partial to a bucket hat or a flower crown, everyone has their own individual sense of style. I’m […]
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HOW PEOPLE STAYED COOL IN HISTORY
Emily Fromant explores how our clothing in the summer months has changed over time. “People who don’t learn from history are deemed to repeat it.” But what if there was something we could learn from our ancestors? Maybe not their medical practices, but there is some great inspiration for warm weather fashion that we need […]
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Tommy Hilfiger partners with UK rental platform, Rotaro
The American clothing brand has partnered with Rotaro for a six-month trial period for rental in attempts to be more sustainable. This will be the second time the brand has had a rental partnership in the UK, with the first being with My Wardrobe HQ. From July 27, customers are now able to rent pieces […]
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STELLA MCCARTNEY’S MUSHROOMS ARE THE FUTURE
Em Poncia takes a look at the fashion house where sustainability is ‘it’, and what place the cruelty-free brand has in 2022. ‘Sustainability’, ‘greenwashing’, and ‘cruelty-free’ have all become buzzwords for the fashion industry in the last couple of years. High-street chains have clamoured to claim customers with often-empty promises about ethical and sustainable practices. […]