The in-person Copenhagen Fashion Week returned with a bang last week, to the delight of the masses of fashion fans who piled in to catch a glimpse of what was on show in the busy four days.
Copenhagen has been rising in status in the fashion world due to the growing number of new brands that they have on display. They have also been one of the pioneers in showcasing sustainable brands, with the fashion week now introducing a new regulation that brands involved must meet 18 standards of sustainability to be showcased. Iceland and London-based brand RANRA won Zalando’s Sustainability Award, and it was one of the standout brands showcasing street style at the event.
Street style worn both on the runway and in the Copenhagen streets by fashion fans was the key focus of the media when reporting on the event. Wood Wood was a brand whose pieces represented ‘wearability’. With a mix of bright prints and other toned down modular pieces, the versatility of the brands on offer was a key takeaway from the week. Ganni traditionally closed the week with a sundown show on the waterfront, which embraced double denim and bright colours, pertaining to the new ‘Barbiecore’ aesthetic. Attendees seemed to embrace this colour palette too; bright pinks and greens were seen everywhere you look.
The week involved a mix of established brands and up and coming ones. Copenhagen’s Frederik Berner Kühl opened the week with his modular collection focussing on minimalism with colour, with local brand Sunflower also following this motif. It seems as though all types of fashion and colour palettes were embraced. If one thing can be concluded, it is that wearable street style is catching the eye of more and more designers, and is here to stay.
You can read more of Amrit’s work at amritvirdi.journoportfolio.com , and @thevinylwriter on Instagram