Creative Director: Willi Lacey @lovemulmi
Name of company: Mulmi Ltd
Type of business: unique, contemporary designed Lingerie
Location: Southsea with our production and sewing studio in Plumpton, East Sussex
How long has the company been running?
The company started in February 2020 but we only started trading in February 2022.
Where did the idea come from?
The idea of Mulmi started from scratch in the first week of lockdown as a tiny idea. I have a healthy obsession with patterns, so I always noticed when patterns do not match. I noticed that patterned lingerie never matched, so I wanted to design integrated patterns that not only matched but flowed between top and bottoms. We also wanted to use 3 different colour ways which we hoped would complement different skin tones with each design. I had just returned from Japan, so I chose Japan as the first collection.
What are your company values?
I want to enjoy my passion and produce unique lingerie— my piece of “Look what I have done!”
I want everyone that has worked with me to be valued and appreciated, and if we can be green, then “Let’s be Green”.
Currently, how many people work for the business?
I have one part time seamstress working with me.
What advice would you give to someone who wants to start a business?
Learn to listen… be genuine and pleasant. Research research research! You need space and time to solve problems. I used to cycle around the island where I live. I would often solve a problem or look at an issue in a different light on that journey.
Where do you hope the company will be in 5 years’ time?
In 5 years time…, I would like to be still amazed by the creative process.