Name of company: I like the way she

Type of business: Jewellery

Location: Wiltshire, England

How long has the company been running?

My first rings were sold in March of 2021, but the website officially launched in June 2021.

Where did the idea come from?

I had the idea of a business called ‘I like the way she’ as long ago as 2015. I didn’t necessarily envision that it would be a jewellery business, but I liked the premise that it would be about little aspects that people noticed about you— maybe the way you dress, your hair, your clothes, your makeup. The jewellery aspect came in when I wanted to try and make things for me and my friends out of materials I already had, and then it blossomed to a fully sustainable jewellery operation.

What are your company values?

To be as sustainable, unique, and accessible as possible. Everyone should be able to own handmade jewellery that doesn’t harm the planet or your wallet.

Currently, how many people work for the business?

Just me; however, I use very talented freelance artists to create amazing visuals and a lot of my friends as models.

What advice would you give to someone who wants to start a business? 

I think the best advice is to just keep experimenting with things that you like to make and hope that others will like them too. Instagram is such a good tool to figure out what people like. Don’t be afraid to create polls to see what will work for your audience.

Where do you hope the company will be in 5 years’ time? 

I would love for ILTWS jewellery to be stocked in a physical shop or maybe a collaborative internet shop.