It’s that time again!

Just like last year and in 2019, we’re looking for a menswear and womenswear Face of London Runway for the twelve months ahead. Our final selection of ten models will be invited to a public voting round, where their portraits taken by our photographers will be used for the final judging. The winners get to enjoy a photoshoot with their face on the cover of the magazine, and help with their modelling careers both in catwalk and photoshoot routes. Not only that, but we feature all of the runners-up in the pages of the magazine throughout the year and beyond!

Just like last year, we’re putting out a virtual casting call to avoid all the problems that come with in-person gatherings at the moment. This means you can enter from anywhere around the UK – and even anywhere around the world, so long as you would be able to travel back to London for the in-person rounds and to claim your prize!

When you enter, we’ll be asking you to submit the following:

A headshot and full-body shot. If you don’t have these, get someone to take them for you on their phone – or stand in front of a mirror and do a selfie. No makeup, plain hair, and wear simple, tight-fitting clothing (we will make an exception for those who wish to model modest fashion due to their religious beliefs)

– A short landscape-oriented video in which you say the following: “Hi, London Runway. My name is ______ and I’m going to be the new Face of London Runway 2021!” (again, filming it on just a phone is fine!)

– A filled-out form listing your name, physical measurements, contact details, and other information that we’ll need in order to consider you

We are throwing the doors wide open once again, so absolutely anyone can enter – no matter your age (so long as you are over 18), height, weight, skin colour, religious background, nationality, disability, gender identity – you get the picture! Last year, our finalists included people from various racial backgrounds, plus-sized, androgynous, senior, and petite models, so don’t hold yourself back.

We will have two categories open for entry: menswear and womenswear. You can enter whichever category feels right to you, or even enter both if you wish. The category is nothing to do with your position on the gender binary, and we’ll consider all entrants equally.

After making our first round of selections and getting your forms filled out, we’ll go ahead with an in-person session to whittle it down to just ten of you as normal. We developed a great process last year which takes all safety precautions into account, and we even have backup processes in place should the country re-enter any form of lockdown or tier system from this point onwards, so we’re confident we’ll be able to finish the competition without taking any risks.

There will be no charge for entry at any stage of the casting process. Therefore, the only thing holding you back is yourself! Make sure to get your entries in before the closing date on the 27th May 2021.


  • Free to enter, and open to anyone over the age of 18
  • All sizes, genders, races, religions, disabilities, and backgrounds considered
  • Two categories, menswear and womenswear – you choose what’s comfortable to you!
  • Enter with two images, a short video, and your personal stats
  • Winners will be our cover stars and featured in the magazine throughout 2021!



By submitting your information, you’re giving us permission to email you with regards to your acceptance into the competition and to add you to our mailing list. You may retract your submission at any time with an email to info@londonrunway.co.uk stating your desire to do so. The prizes are non-transferable and do not have any cash value, and may be subject to change or delay should governmental rules prevent us from fulfilling in-person prizes. London Runway reserves the right to disqualify an entry and the choice of the winner, as well as who goes through to each stage, is final.

4 responses to “FACE OF LONDON RUNWAY 2021”

Leave a Reply

Issue 75 – The Summer Issue

Buy your print copy here! The Summer Issue. Featuring Carlota…

London Runway Issue 72 – The Rebirth Issue

Buy your print copy here The Rebirth Issue. Featuring: Aadnevik;…

London Runway Issue 71 – The LFW Issue

Buy your print copy The LFW Issue. Featuring: Paul Costelloe;…