Burberry announced on Thursday that they will be the first luxury, sustainable and “climate positive” brand by the year 2040.

Although 2040 is a way off, they said that by 2030 they will be cutting emissions across their extended supply chain by 46%, and creating projects that “support others in their own carbon journeys”.

“Burberry was built upon a desire to explore nature and the great outdoors and they have remained our inspiration for more than 150 years,” CEO Marco Gobbetti said. He added that the company aims to be “a force for good in the world. By strengthening our commitment to sustainability, we are going further in helping protect our planet for generations to come.

“Drawing on this heritage of exploration and driven by our creative spirit, today, we are setting a bold new ambition: to become climate positive by 2040.

“As a company, we are united by our passion for being a force for good in the world.

“By strengthening our commitment to sustainability, we are going further in helping protect our planet for generations to come.”

Amongst all their other work to reach their goal of being “climate positive’, they are supporting the Forest for Change, a UN Global Goals installation created by British designer Es Devlin for the 2021 London Design Biennale.

The company will be investing in larger nature-based projects to help preserve and restore our natural ecosystems by helping to remove carbon from the atmosphere. It will be funding “climate resilience projects that empower vulnerable, frontline communities to adapt to changing realities and protect livelihoods”.

Burberry hope to become an “active advocate” for other luxury high end retailers and brands (by partnering with NGOs, peers and policymakers). Although this is a great step in the right direction, other brands such as Chanel, Dior, Louis Vuitton, and many more still have a long way to go.