We reveal all on the big upcoming changes coming to London Runway in 2024.
We’ve been sharing editorials, catwalk galleries, articles, competitions, giveaways, style guides, and more with you since 2017. In that time, we’ve seen many changes already: changing the frequency and length of our issues, introducing new features and saying goodbye to old ones, and, most recently, adjusting our format to contain many more images and fewer articles.
Now, the biggest change yet is upon us. December 27th will mark our last issue in this current format. After that date, it’s all go on the new and improved London Runway.
We’re going back to our roots to bring you coverage of catwalk shows and presentations at three key points of the year: London Fashion Week in February and September, and Graduate Fashion Week in June.
Why? Because we’ve spent some time lately thinking about our purpose and mission, our goals and how we define them. Over time, as we grew, it made sense to expand our offerings: to add interviews and trend reports and think pieces and all kinds of exciting features. We loved those features and enjoyed our growth.
But now as we reassess and look to the year ahead – to the decades ahead – it’s time to get back to what we know.
We’re a live event magazine – catwalk shows and presentations. Always have been, always will be. It’s time to consolidate that and grow in that direction.
This does mean we’ll be paring back in some areas. First of all, we won’t be sharing as many editorials – rather, we’ll focus on galleries. We’ll also take out all superfluous features that don’t support our goal of sharing fashion from London.
It makes less sense for us, now, to share 12 issues a year. There are only three major dates in our calendar – so why not focus on those? Now, you will be able to find London Runway on sale a month after each of the major fashion dates – in March, July, and October.
Some things will stay just as you know them. We’re still coming out on the 27th, we’ll still be hanging around on Instagram to share our favourite looks with you, and we’ll still feature new models and new fashion businesses. Some things will get bigger and better. We’re going to share more fashion – doubling our print length to ensure we can fit in as many shows as possible.
Our main focus and aim now is to be the one source you will always be able to rely on to collect all of the season’s fashion looks in one place. We hope that over time, you and many other readers like you will come to trust us as your one-stop shop for an enduring record of London’s fashion scene.
Gone will be the days of covering fashion long, long after it happened – like the shows you see in this issue, some of which happened back in September, because we simply didn’t have the space to cover them until now.
Gone, too, will be the distractions: our new, sleek, clean look will give you fashion and endless fashion, with nothing else to turn your head. Except, of course, our beloved handpicked advertisers, who we will always endeavour to present to you as the very best in sustainable, ethical, small business, and slow fashion brands out
there.
On this page you can see a few mockups of what we believe our new issues will look like – although with so much time between now and the first of the new issues in March, that may be subject to change. We hope you enjoy the new look.
If you’ve been featured with us until now, we’d love to see your tags on social media – share your shots of the mag and we’ll stick them on our stories!
AT A GLANCE
- Double the issue size
- Issues three times a year – in March, July, and October
- Covering London Fashion Week and Graduate Fashion Week only
- We’ll still bring you some of the features you know and love – like New Faces and New Business, as well as gorgeous glossy editorials
- The definitive catwalk collections for all future events
