Read the full version of this post in Issue 96

Name of company: Mayfair Pearls
Type of business: Luxury jewellery brand specialising in baroque pearls and unique gemstone designs.
Location: London, United Kingdom

How long has the company been running?
Mayfair Pearls is a newly launched brand, born out of a passion for celebrating the beauty of baroque pearls and unique, nature-inspired designs.

Where did the idea come from?
The idea for Mayfair Pearls came from a deep appreciation for the individuality and elegance of baroque pearls. We wanted to create a brand that showcases the beauty in imperfection and celebrates uniqueness. Our designs combine timeless sophistication with an edgy, modern twist, offering jewellery that speaks
to each person’s individuality.

Currently, how many people work for the business?
Mayfair Pearls is a boutique operation, and we currently have a small but dedicated team focused on design, production, customer service, and sustainability initiatives.

What are your company values?
At Mayfair Pearls, we value uniqueness, sustainability, and empowerment. We believe that imperfection is beautiful, and each piece we create reflects the individuality of our customers. Sustainability is also a key focus, from our
packaging choices to our commitment to ethical sourcing. We aim to empower our community through our jewellery, which is designed to be a reflection of one’s
personality and to celebrate what makes us all different.

What advice would you give to someone who wants to start a business?
Believe in your vision, stay committed to your values, and always be adaptable. Starting a business is a journey filled with challenges and opportunities. It’s important to stay true to what makes your brand unique, but also be open to learning and evolving along the way. Most importantly, be patient and persistent—success doesn’t happen overnight.

Where do you hope the company will be in 5 years?
In five years, we envision Mayfair Pearls being a globally recognised brand known for setting trends in the pearl jewellery space. We hope to expand our collections, continuously innovate in design, and strengthen our commitment to sustainability. We aim to build a vibrant community of customers who see our pieces as more than just jewellery, but as expressions of their personality and style.