Category: Articles
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POP-UP STORES: HOW TO GET YOUR BUSINESS INTO A POP-UP STORE, AND MORE…

Joanna Cunningham lets you in on the secrets to pop-up store success. Pop-up retail is the act of setting up a temporary shop or stall to sell goods and wears. Take Christmas markets, for example – these are a really useful and resourceful way to not only sell off your stock, but to get your…
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THE CALLOUS HEART: EVERYTHING YOU NEED TO KNOW ABOUT CREEPER

Neil Dowd introduces a band that you may not yet be aware of, and tells you why you should be – although it may be too late. “To die would be an awfully big adventure” is a well-known quote from the beloved book Peter Pan. So when this quote was posted to the band Creeper’s…
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THE LIFE OF A COLLECTION: LUIS BONFIGLIO

This season, we’re following designer Luis Bonfiglio as he puts together a collection – from the first inception of the designs through to the finished pieces. This issue, we hear about the process of starting to create designs for a new collection. PART TWO: MARKING, DRAPING, PINNING, AND SEWING THE DESIGN What are the next…
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Review: ANTHONY AND CLEOPATRA – NATIONAL THEATRE

*** Rhiannon D’Averc reviews a current London production. Anthony and Cleopatra at the National Theatre stars Ralph Fiennes and Sophie Okonedo. Taking on a play that is not one of Shakespeare’s best can seem a tall order for even the most established actor. While the stage and the costumes shine, it’s not quite enough to…
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Issue 34 Launch

Buy your glossy print copy here! Featuring show galleries from Jasper Conran, Mary Katrantzou, Mimpikita, Slovak Fashion Council, Amy Thomson, Mark Fast, Matty Bovan, Ryan Lo, Pam Hogg, Livia Tang; two gorgeous editorials; interviews with Gary James McQueen, Gayeon Lee, and J.won; Runway Ready 101 Workshop and casting call report; the cyclical nature of fashion;…
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RIXOLLYMURS: A SLICK AND SOPHISTICATED COLLECTION FROM THE ‘TROUBLEMAKER’

Neil Dowd delves into Olly Murs’ debut collection in collaboration with River Island, talking through the collection’s highlight pieces and analysing his developing brand and its link to his fashion. The worlds of music and fashion have always been closely intertwined. If you were to ask anyone in the music or fashion industry, they would…
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RAM HORN, POTATO SACKS, AND CHICKEN FEET

Sigrun Bjork Olafsdottir tells us about the materials she uses in her collection – some of which may surprise you. Perhaps it is because my bedtime stories as a child weren’t always fairy tales with happy endings that I design the way I do. Instead they were stories of trolls, elves, Vikings, Valkyries, gods and…
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GENDERED BEAUTY: HOW SOUTH KOREA IS CHALLENGING OUR PERCEPTION OF MALE BEAUTY STANDARDS

With the musical genre of K-pop becoming increasingly popular, Cara Balen discusses the South Korean concept of male beauty and how it is embodied by K-pop artists. If you Google ‘male celebrities who wear makeup’, you’ll find a list of black-eyeliner wearing rock ‘n’ rollers, made up by the likes of Marilyn Manson and Robert…
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CRAFT AS ACTIVISM

Naomi Purvis discusses how arts and crafts can be an incredibly powerful tool of protest and activism in the right hands. Today, activism and protests are something we find ourselves familiar with in response to controversies surrounding subjects such as politics, human rights and societal changes. Where many may resort to physical protesting or violent…
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A LIFE IN DESIGN: COCO CHANEL (1883-1971)

Joanna Cunningham explores the life of the famous fashion designer, Gabrielle Bonheur “Coco” Chanel; socialite, couturière, costume designer, and Nazi spy. EARLY LIFE AND FAMILY Coco Chanel was born on 19th August 1883 to Eugénie Jeanne Devolle, a charity hospital laundrywoman known as Jeanne. After a mix-up at the registry office, Chanel was actually named…
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Issue 33 Launch

Get your glossy print copy here! Featuring show galleries from Alex Mullins, Private Policy, Oliver Spencer, Edward Crutchley, Pronounce, Art School, Liam Hodges, Chema Diaz, Iceberg, and Jacket Required; editorial and interview with Sarah Regensburger; editorial with Linda Blissett; Battle of the Beadsmith winner Stefania Iucci; musicians to watch on YouTube; our relationship with makeup;…
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WHAT DOES THE FUTURE HOLD FOR HIGH STREET SHOPPING?

Judith Willis discusses whether high street stores are heading for extinction. In light of House of Fraser – one of Britain’s most well-known department stores – being the latest retailer to enter administration, it is safe to say that high street shopping is steadily on the decline whilst online shopping is rapidly growing. More than…
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Interview: ALYCIA MARIE DEAN JOHNS

Rhiannon D’Averc sat down with one half of the team behind Holidolls, to discuss the brand, how it came about, and how it’s empowering women to add a little sparkle to their lives. Tell me about the history of the brand. It started about four years ago, with me and my best friend – my…
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NORTHERN SOUL: THE 1970S MUSIC SUBCULTURE THAT REVOLUTIONISED CLUB FASHION

Ruby Harrop explores how Northern Soul created its own fashion trends, the influence of which can still be seen today. When Northern soul arose in 1970s England, a new kind of fashion aesthetic developed. In the midst of a soul and dance music resurgence, fashion moulded from mod attire to a more functional, dance-centred fashion.…
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WHY UGLY IS THE NEW BEAUTIFUL

Cara Balen explores how the up-and-coming model Jazzelle Zanaughtti embodies the rising popularity of counterculture style in the beauty industry. Over the last few years, the beauty industry has obsessed over a dizzying array of trends that have risen to popularity through online platforms. Sites like YouTube and Instagram have fuelled these crazes, sometimes labelled…
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MODEST FASHION: HOW INCLUSIVITY CAN BE A BOOST FOR BUSINESS

Madeeha Najeeb discusses the lack of modest wear options available on the UK high street and how businesses are failing to address an important gap in the market. Let me tell you all about modest wear, straight from the heart of a Muslim girl. The majority of Muslim women around the world cover their whole…
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FASHION WEEKS AROUND THE WORLD

Amaaima Fareed takes a look at how Fashion Weeks around the world may seem different – but really have more in common than you expect. This month has seen the start of a global fashion celebration, with New York kicking off Fashion Weeks around the world. From emerging new talent and fresh new looks on…
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SEE THE UNSEEN

Judith Willis attended a talk by Lauren Bowker, founder and creative director of fashion studio The Unseen. Do you believe in “magick”? Lauren Bowker does. The 33 year old Manchester-born alchemist is the founder and creative director of The Unseen, a material exploration house that develops intelligent materials that produce colour to visualise data. Sound…
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‘A DAY IN THE LIFE’: THE AESTHETIC EVOLUTION OF THE BEATLES

Long before an unexpected feature on the Rihanna and Kanye West track FourFiveSeconds left many people in the New Generation demographic wondering “who the heck is Paul McCartney?!”, The Liverpudlian rock quartet The Beatles had taken the world by storm and are now regarded as the most influential band in history. For those of you…
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Issue 32 Launch

Buy your glossy print copy of issue 32 here! Featuring interviews with Rylands Heath and Olivia Cook of WEIRDO Clothing; fashion internship real story; the first London Fashion Week Men’s shows; two full-colour editorials; ethical activewear style; Sylwia Romaniuk boutique opening party; London New Year’s Day Parade; and more!