Author: londonrunway
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The Streetwear Trend That’s All About Utility and Edge
Streetwear has always been about attitude. A mix of rebellion, comfort, and cultural commentary stitched into every hoodie and pair of sneakers. But as urban fashion evolves, one trend is cutting through the noise with both purpose and practicality: utility streetwear. Once the domain of military and workwear, utility-inspired fashion is now a cornerstone of…
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Behind the Scenes: Creating a Safe and Clean Fashion Set
When the cameras flash and models glide down the runway, the audience sees glamour, precision, and creativity in motion. But behind the glitz, there’s a side of fashion that rarely gets attention: the logistics, hygiene, and safety protocols that make a show possible. Every successful fashion shoot or runway event relies on more than talented…
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London Runway Issue 98: The LFW Issue
Featuring: UDGN Cultural Threads SS26, Yuhan Wang, Ones To Watch, Flair Fashion: Ignite, Flair Fashion: Unfold, Tifaret, FJU Talents, POET-LAB, Taipei to London, Jenn Lee, Hengdi Wang, Winchester School of Art, Paul Costelloe, Mithridate, Susan Fang, Sprayground, LEM, HuBing Selects, Aadnevik, Ashish, Maximilian Raynor, Global Fashion Collective, Sinead Gorey, Molini London, Ray Chu, Richard Quinn,…
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WEBITORIAL: Whispers of the Wind
Photographer: Lilia Abrahamsen @liliabrahamsen Model: Tomine at Fashion Management Norway Wardrobe: Zara Wardrobe: Magnolia
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5 Ways to Survive the UK Winter Without Sacrificing Style
Winter can be a difficult time of year for many of us. The weather is dreary, the daylight hours are fewer, it’s more difficult to get out and exercise, and, as a result, there are seasonal blues to contend with. When these kinds of concerns emerge, it might seem strange to focus on what we…
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NEW FACE: Mayrani
Photographer: Yareny Torres @yarenytorres3Model: mayrani hernandez baños @mayrani.9 Name: Mayrani Hernández BañosAge: 22Location: Currently based in Bogotá, Colombia.Agency: La Industria How long have you been modeling?I’ve been modeling for 2 years. I’ve participated in editorials, local runways, and worked with national designers in Mexico. Where are you originally from?I’m originally from Campeche, Mexico. Do you…
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Ultimate recipe for a Hygge night with friends
As the nights grow colder and darker in the UK, there’s nothing more comforting than staying in with your favourite people for a cosy, hygge-inspired evening. Rooted in the Danish concept of warmth, simplicity, and togetherness, hygge is all about embracing life’s small pleasures. The best part? It requires minimal effort and offers maximum cosiness.…
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WEBITORIAL: Bedroom Flame
Model/Photographer: David Simmons @imsuchadavidPhotographer: Lawrance Ortiz @mr.ortiz93 Wardrobe Credits – Vest: COS; Jeans: COS Denim Jacket: COS; Jeans: Diesel
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UDGN Cultural Threads SS26: An Overview
Review by Editor-in-Chief Rhiannon D’Averc – Show imagery by Maja Smiejkowska Tare Isaac — TWIN by Tare TWIN by Tare, the creation of Nigerian designer Tare Isaac who lives in the UK, finds its footing in the deep waters of Ijaw heritage. The SS26 chapter, The Water Bearers, is less a collection than a moving…
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WEBITORIAL: Portrayal
Wardrobe Stylist/Creative Director/Hair Stylist/Retoucher/Photographer: Charlie Price: @charliepricehairAgency: Mesh Model Management @meshmodelmanagentWardrobe Stylist: Aidana Tokenova @the_moon_wisdomModel: Greg Gendill @gr3gorygMakeup Artist: Michelle Martinez @beautybybellalicious Shirt: Calvin Klein Tank: Calvin KleinCargo Pants: Dolce & Gabbana Shirt: GucciJeans VintageCombat Boots: Doc Martins Tank : Calvin KleinUnderwear: Ralph LaurenCargo Pants: Vintage Hair Products: Davines
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Celebrate life’s moments with exquisite diamond jewellery
Whether marking a milestone or expressing affection, diamond jewellery offers a lasting symbol of life’s most cherished moments. As the UK jewellery market continues to flourish, projected to reach £7.8 billion in 2025, diamonds remain the foundation of meaningful gifting, combining timeless elegance with personal significance. Diamond jewellery maintains its position as the ultimate symbol…
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From Runway to Roleplay: Why Fashion Loves a Theme
Have you ever watched clips or seen photos of a runway show and wondered where designers find their inspiration? Top fashion houses tend to do a great job of creating full lines that have a consistent thread running through them. This consistency creates a theme, tying the entire line together. It makes it easier for…
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From Runway to Routine: Skincare for Modern Living
On the runway, flawless skin is often the canvas for bold looks and striking designs. But behind the scenes, models know that maintaining healthy skin takes more than makeup. For everyday people juggling work, social lives, and modern stressors, skincare isn’t about perfection, it’s about balance, protection, and consistency. Turning professional skincare wisdom into daily…
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Sustainable Fashion Hacks: Revive Clothes With Patches
Sustainability in fashion isn’t just a buzzword anymore, it’s a necessity. With growing awareness of fast fashion’s impact on the planet, more people are looking for creative ways to extend the life of their wardrobes. One simple, stylish, and sustainable solution is reviving clothes with patches. Adding patches not only repairs worn or torn clothing…
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Designing Retail Spaces That Attract and Retain Buyers
In today’s competitive market, retail spaces aren’t just about displaying products, they’re about creating experiences. A well-designed shop can draw people in, encourage them to stay longer, and ultimately increase sales. The goal is to make every visit memorable enough that shoppers not only return but also spread the word. Designing a retail space that…
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Turning Fashion Shows Into Lasting Memories
Fashion shows are designed to dazzle, inspire, and spark conversation, but once the lights dim and the runway clears, what remains? For designers, brands, and guests alike, the challenge is finding ways to extend the magic beyond the event itself. That’s where creative presentation, thoughtful details, and lasting keepsakes come in. Turning a fashion show…
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Announcement: Closing our Print Edition
It is with great sadness that we announce we are closing our print edition. While we are still able to produce issues in a digital format, the print edition has, unfortunately, become untenable. In recent years, print magazines have been hit with a number of roadblocks. These include, but are by no means limited to:…
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WEB EXCLUSIVE: Karen Walker x Adidas – NZ Fashion Week 2025
A runway photography series capturing the Karen Walker x Adidas at New Zealand Fashion Week 2025. Photographer: Cslalexandre @cslalexandre
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Autumn/Winter Work Staples That Blend Style and Practicality
The darker mornings and brisk evenings often make the commute feel heavier, but the right wardrobe can ease the transition into colder months. You want clothes that keep you warm without looking bulky, pieces that help you feel polished yet allow you to move comfortably through a busy day. When you head from the office…
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WEB EXCLUSIVE: Interview with BUNT Creative Director and Photographer Amelie Trimpl
Name of company: BUNTType of business: Creative Agency Location: New York, New YorkHow long has the company been running? We officially launched on April 10th of 2025 Where did the idea come from?BUNT was born from a desire to merge fashion, art, and activism, creating a creative collective that doesn’t just produce aesthetically striking work…
