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We had the opportunity to speak with Abidemi Ayoku, the Creative Director behind an exciting brand you need to know.

LR: How would you describe your brand and the women who wear it?
AA: Demi Clothings is a contemporary fashion brand based in Lagos, Nigeria. It was established in 2016, to bring out the confidence in women and make them look stunning. She’s all about celebrating the confidence, individuality, and
strength of women. Our collection blends contemporary styles with timeless elegance, offering pieces that are both chic and versatile for any occasion. From polished workwear to relaxed weekend attire, Demi Clothings ensures women
feel stylish and comfortable at all times.

The women who wear Demi Clothings are confident, dynamic, and embrace their own unique beauty. Our customers span from Nigeria to the UK, Canada, USA, and other countries. They understand that fashion is about self-expression, choosing pieces that make them feel empowered and ready to conquer anything. Whether they’re building careers, pursuing creative passions, or exploring new adventures, they value quality, craftsmanship, and designs that reflect their bold,
sophisticated personalities.

What can we expect from your latest collection?
Our latest Demi Clothings collection, ELEGANCE, is all about embracing versatility and effortless elegance with a modern twist. Expect a range of pieces that seamlessly transition from day to night, designed with both style and comfort in mind. We’ve focused on clean lines, flattering silhouettes, and high-quality fabrics including our traditional fabrics, Aso-Oke, that allow for movement and ease. You’ll find everything from tailored two pieces and sophisticated midi and maxi dresses to relaxed, yet polished, separates—perfect for women who appreciate both sophistication and practicality. Expect bold colors, subtle prints, and unique details that bring a fresh take on classic staples. This collection is made for the modern woman who values timeless style and effortless confidence.

What inspires your designs?
Our designs are inspired by the strength and uniqueness of women. We draw influence from nature and art, combining these elements with the everyday needs of the stylish woman.

Our Thoughts

The Elegance Collection by Demi Clothings is a stunning testament to refined style and modern sophistication. Seamlessly blending classic silhouettes with contemporary flair, the collection embodies what the brand stands for—versatility, elegance, and authenticity. Each piece is thoughtfully crafted with luxurious fabrics, soft textures, and rich, flattering colors that elevate the wearer’s presence without overwhelming their individuality. The attention to detail in the stitching, structure, and finishing reflects a high standard of craftsmanship, making every outfit feel exclusive and tailored.

This collection not only highlights Demi Clothings’ deep-rooted connection to African culture but also demonstrates its growing influence in global fashion. It caters primarily to women of color, yet its timeless appeal makes it accessible and relevant to a diverse audience. Whether for casual outings or more formal occasions, the Elegance Collection offers wearable sophistication with a powerful message of confidence and self-expression. It’s a bold step forward for a brand that continues to redefine contemporary fashion with cultural pride and artistic depth.

Images via Demi Clothings