Category: Articles
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WHAT DOES THE FUTURE HOLD FOR HIGH STREET SHOPPING?

Judith Willis discusses whether high street stores are heading for extinction. In light of House of Fraser – one of Britain’s most well-known department stores – being the latest retailer to enter administration, it is safe to say that high street shopping is steadily on the decline whilst online shopping is rapidly growing. More than…
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Interview: ALYCIA MARIE DEAN JOHNS
Rhiannon D’Averc sat down with one half of the team behind Holidolls, to discuss the brand, how it came about, and how it’s empowering women to add a little sparkle to their lives. Tell me about the history of the brand. It started about four years ago, with me and my best friend – my…
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NORTHERN SOUL: THE 1970S MUSIC SUBCULTURE THAT REVOLUTIONISED CLUB FASHION
Ruby Harrop explores how Northern Soul created its own fashion trends, the influence of which can still be seen today. When Northern soul arose in 1970s England, a new kind of fashion aesthetic developed. In the midst of a soul and dance music resurgence, fashion moulded from mod attire to a more functional, dance-centred fashion.…
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WHY UGLY IS THE NEW BEAUTIFUL
Cara Balen explores how the up-and-coming model Jazzelle Zanaughtti embodies the rising popularity of counterculture style in the beauty industry. Over the last few years, the beauty industry has obsessed over a dizzying array of trends that have risen to popularity through online platforms. Sites like YouTube and Instagram have fuelled these crazes, sometimes labelled…
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MODEST FASHION: HOW INCLUSIVITY CAN BE A BOOST FOR BUSINESS
Madeeha Najeeb discusses the lack of modest wear options available on the UK high street and how businesses are failing to address an important gap in the market. Let me tell you all about modest wear, straight from the heart of a Muslim girl. The majority of Muslim women around the world cover their whole…
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FASHION WEEKS AROUND THE WORLD
Amaaima Fareed takes a look at how Fashion Weeks around the world may seem different – but really have more in common than you expect. This month has seen the start of a global fashion celebration, with New York kicking off Fashion Weeks around the world. From emerging new talent and fresh new looks on…
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SEE THE UNSEEN
Judith Willis attended a talk by Lauren Bowker, founder and creative director of fashion studio The Unseen. Do you believe in “magick”? Lauren Bowker does. The 33 year old Manchester-born alchemist is the founder and creative director of The Unseen, a material exploration house that develops intelligent materials that produce colour to visualise data. Sound…
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‘A DAY IN THE LIFE’: THE AESTHETIC EVOLUTION OF THE BEATLES
Long before an unexpected feature on the Rihanna and Kanye West track FourFiveSeconds left many people in the New Generation demographic wondering “who the heck is Paul McCartney?!”, The Liverpudlian rock quartet The Beatles had taken the world by storm and are now regarded as the most influential band in history. For those of you…
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Issue 32 Launch
Buy your glossy print copy of issue 32 here! Featuring interviews with Rylands Heath and Olivia Cook of WEIRDO Clothing; fashion internship real story; the first London Fashion Week Men’s shows; two full-colour editorials; ethical activewear style; Sylwia Romaniuk boutique opening party; London New Year’s Day Parade; and more!
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HOW TO SHOP VEGAN, FROM REAL VEGANS
Joanna Cunningham interviewed everyday vegans to show you the ropes on how to shop with a sustainable mentality. Veganism involves the practice of consuming no animal products whatsoever, whether that be meat, dairy, or sometimes even honey! In today’s society, most vegans simply eat with a vegan mindset, however, there are some who resolve to…
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LFW BEAUTY REPORT: GO BOLD OR GO HOME
Manuela Rio Tinto explores this season’s key beauty trends. It’s that time of the year when the Internet is buzzing with street style pictures, catwalk shows, trend reports and, last but not least, beauty looks for the new season. Summer 2018 was all about the natural look, and even though it is supposed to be…
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LONDON DESIGN FESTIVAL
Hannah Smith, Fashion Communication and Promotion Student at Nottingham Trent, attended the festival of design to scope out the talent. In London, September is overflowing with creativity, innovation and originality; leaving the other 11 months to live in its inspiring shadow. From Fashion Week to the London Fashion Film Festival to the glorious London Design…
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FEMININITY AT LFW
Following this September’s shows, Jessica Montgomery explores what new collections say about being a modern woman. The traditional fashion calendar is a binary. February and September. Dates in the diary that benchmark moods, trends and the future buying patterns of stores and consumers alike. But now in an age where fashion feels as disrupted as…
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ORLA KIELY SHUTS UP SHOP
by Charlie Whitehand The British high street continues to crumble as the Irish designer closes down her website and brick and mortar stores. Orla Kiely was founded in 1995 and named after its owner. The brand is recognised for its colourful 70s inspired geometric prints, with Kiely herself often being referred to as the “queen…
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FLASHBACK THROUGH FASHION
With London Fashion Week just around the corner, a lot of us begin to wonder how the successful designers of today gained their status. Ellie Dyson explores the rise of five top-tier designers ahead of their London Fashion Week 2018 catwalk shows. JW ANDERSON JW Anderson is a British fashion label established by Jonathan William…
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DRESSES IN THE ATTIC
Ananya Jain writes about the joys of discovering hidden treasures and the special power of clothes to carry memories, with illustration by Pauline Kate. When you think of dresses in the attic, what comes to mind? I think of finding a once-loved dress, maybe in the colour white but now cream with age. I think…
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London Runway ISSUE 31
Buy London Runway Issue 31 in print here Featuring interviews with singer Bryony and stylist Rebekah Roy; winter products for your skin; Pakistan Fashion Week London, Hackney Wick Fashion Week, Canary Wharf Fashion Weekend, Power of Identity II, and our Issue 30 Launch Party; Winter Wonderland style; the fashion of a classic Christmas movie; and…
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POETRY FROM PECKHAM
Josh Clark discusses the sound and style of King Krule and Cosmo Pyke. It’s hard to consistently refer to these two musicians using any specific tag. Singer-songwriter feels appropriate until either one of them starts rapping. What they share more closely than anything as artists, however, is a refusal to be boxed in, and a…
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FULL FACE OF MAKE-UP ON A BUDGET
For all the makeup lovers out there who want to look and feel good without breaking the bank, Joanna Cunningham searches the high-street beauty shops to find quality makeup products, on a budget. As a student, I am constantly looking for cheap makeup products which are just as good as those expensive ones raved about…
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LONDON RUNWAY ISSUE 30
London Runway’s 30th issue is out now, with a brand new cover look! Buy the print copy here Featuring the most Instagrammable locations in London; Pakistan Fashion Week London; an editorial with Instagram influencers the Wade twins; interviews with Jess De Wahls and Norman Busigu; London Pacific Fashion Week; how to get your brand into…