Category: Articles
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Shopping in London: The New Normal

Cheyanne Greig-Andrews discusses what to expect on your next excursion for fashion finds as London reopens its doors. From pubs to shops to salons, Londoners are enjoying the city’s slow return to normality. June 15th saw government restrictions lift, allowing non-essential shopping destinations to reopen. This early date saw big-name shopping destinations such as Selfridges…
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THE MOST INFLUENTIAL DESIGNERS IN FASHION TODAY
This month, Cicilia Brognoli looks into a selection of the most influential designers of our contemporary time. These legendary names in the fashion industry have created their fame by working for famous fashion houses or creating their own luxury brand. In both cases, they made their way into this lively and competitive industry, becoming true…
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The Evolution of Bridal Fashion
This issue, Grace Pickford explores developments in bridal fashion from the 1800s to modern day. Bridal fashion has transformed through the ages, expressing the style and attitudes of the time: from the flapperstyle dresses of the ‘20s to the billowing ball-gowns of the ‘80s, let us walk down the aisle and explore the fashion of…
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Issue 51 Launch
Buy your print copy here The Graduate Issue. Featuring Malan Breton Virtual, Xander Zhou, Pure London, House of iKons, virtual London Fashion Week reaction, stunning editorials, how to choose your degree, London Hat Exhibition, the return of prints for summer, Black Lives Matter, letter to graduates, summer book club, queer fashion history, and more!
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TREND REPORT: THE REVIVAL OF JUICY COUTURE AND EARLY 2000S FASHION
This issue, Maria Henry explores the comeback of the iconic 2000s fashion brand Juicy Couture and the revival of early 2000s trends. If you’re into social media platforms such as Instagram and TikTok, it’s likely that you will have seen a new (or should I say, ‘old’) trend emerging. This trend consists of low-rise jeans,…
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WHAT DOES THE FUTURE HOLD?
The question on everybody’s lips… Kayleigh-Paige Rees, an actress, model, and producer, looks at what the future holds for the high street, fast fashion, and independent stores. In this unprecedented time, we are all trying to navigate how to handle our new daily routine and how to stay safe and indoors to protect our family…
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JIRI KALFAR ON SUSTAINABLE FUTURES
We caught a quick word with designer Jiri Kalfar, a follow-up to our LFW interview (Issue 47). Here’s his thoughts on a few key ideas coming out this new season. On the BFC’s decision to combine menswear and womenswear for the next year of fashion weeks, and to go digital: “I think it is great!…
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THE HIGHEST PAID TOP MODELS OF ALL TIME
This month, Cicilia Brognoli looks into the ranking of the highest paid top models. Being a model seems just a matter of good-looking presence, healthy celery shakes, and regular exercise. However, being one of the highestpaid supermodels of all time goes well beyond that. Awakenings at dawn, long journeys, and the constant gaze of thousands…
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OUR FAVOURITE INSTAGRAM ACCOUNTS FOR MUSLIM FASHIONISTAS
This week, Madeeha Najeeb explores the world of fashion, beyond religion. The hijabi blogosphere has been exploding recently, and for all the right reasons I must add. A few years ago, there was much less representation of Muslim women in the beauty and fashion world. Now, these women are not only challenging the hijabi stereotype,…
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THE HISTORY OF THE PONYTAIL
In this article Emmie Cosgrove explores the history of the beloved hair trend that always has our back on bad hair days, the ponytail. Those of us out there with long hair know how infuriating having it in your face can be. The ponytail has always been a quick and easy solution of keeping hair…
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THE LANGUAGE OF FLOWERS
Send a Message With Your Prints This month, Grace Pickford explores the symbolism of floral prints. Whether your favourite floral print is ditsy daisies on summer dresses, tropical succulents and exotic blooms, or delicate peonies on silk fabrics, every flower has its own individual language forged from the whispers of traditions, cultural origin and spiritual…
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Issue 50: The Bridal Issue
Buy it in print! Featuring Underage, London Pacific Fashion Week, Matty Bovan, Asian Wedding Show, Preby London, Sabirah, and Marie Belle at House of iKons; SEVEN stunning bridal editorials; whether you should wear hats at weddings, Wes Anderson weddings, the evolution of bridal fashion, the return of the mullet, the most influential designers of all…
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Editorial Worshop: Changing Seasons
Chief Editor Rhiannon D’Averc shares some behind the scenes tips on how she edits location editorial photoshoots – including the cover editorial shot for Issue 28. Organising location photoshoots can be tough. With changeable weather conditions, and the unpredictability of what might happen on the day, there’s a lot to take care of. This is…
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How Much Does a Runway Show Cost?
This month, Cicilia Brognoli looks into the cost of runway shows. Nowadays, fashion shows are easily accessible to anyone. In a few clicks, you can find yourself catapulted into a completely different reality, an almost extra-terrestrial atmosphere dominated by a dazzling setting. Many people share the desire to take part in one of the most…
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HAS THE #METOO MOVEMENT MADE A DIFFERENCE?
Maria Henry explores the origins, controversies and results of the #MeToo movement. If you’re somebody who’s active on social media, it’s likely that you’ve heard about a movement called #MeToo. The MeToo movement was originally started by activist Tarana Burke to help raise awareness for sexual violence against women. Burke founded ‘JustBe Inc’ in…
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The Fashion History of Harley Quinn
With the release of Birds of Prey this month, Emmie Cosgrove explores the fashion history of one of DC’s beloved anti-heroes, Harley Quinn, and how an all-female production team can allow more creative freedom for character costume design. In 1992, Harley Quinn made her debut in Batman: The Animated Series. Despite the mixed response…
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Call for Graduate Submissions
Submit your work here for the graduate issue. Name your course and uni, and mention whether or not you would have been showcasing at GFW 2020, in the notes section in order to get an automatic upgrade to the next submission tier.
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Quarantined in Quiet
Ashley Dawson takes a glimpse into the lives of London’s artists during the time of COVID-19. It’s no secret that the global tragedy that is the COVID-19 pandemic has caused mass devastation and loss of life across many countries to date. From the moment the news broke in late December to today, three short months…
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Issue 49: The Floral Issue
Get your print copy here! The Floral Issue. Featuring Ones to Watch, House of iKons, Fashions Finest, Pines, Johan Ku, Refuse Club, Yiyao Nie, Fashion Hong Kong, Aadnevik, A Celebration of Canadian Design, Mitch Desunia, and a bouquet of fresh editorials; interview with neuroscientist and model Aya Osman, Jiri Kalfar, the history of the ponytail,…
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DUCFS: The Student Experience
Darcey Sergison and Cara Balen, both students at Durham University, give their perspective on the annual student fashion show. Durham University Charity Fashion Show (DUCFS) is the largest student fundraising event in the UK. Every year tickets sell out faster, the event grows in its following, and it raises even more money for charity. Students…