Category: Articles
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FACE OF LONDON RUNWAY 2022: THE FINAL

Rhiannon D’Averc introduces the finalists for the Face of London Runway 2022 – and how we reached this point. After a long journey whittling down 800 entrants to just 10, we’re here at last: the final round of the Face of London Runway 2022. If you’ve missed all the excitement so far, here’s how it…
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London Runway Issue 78 – The LFW Issue
The LFW Issue. Featuring House of iKons, Rue Agthonis, Paul Costelloe, Buerlangma, Nexusme, Klamby, Sohuman, Isabel Manns, Masha Popova, ‘taefita, Can’t Stop Fashion Live, a look back at the Queen’s iconic style, Dua Lipa, making an impression through your clothing, Issey Miyake, Oh Polly girl as a feminist slogan, the history of fashion shows, and…
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TONGORO: CREATIVITY CULTURE CONNECTION
This week, Kwabena Gyane discusses the journey of Sarah Diouf and her fashion label, Tongoro. Fashion has always been akin to storytelling: the array of fabrics and materials are a designer’s words. Stitching, from chain to multi-thread, are the conjunctions. Every piece is a distinct chapter, all coming together to show consumers the journey from…
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BOOK CLUB: THE YEAR OF MAGICAL THINKING BY JOAN DIDION
Each month, our resident book club reviews a new must-read volume that will help to educate, inform, entertain, and thrill you. This issue, Hannah Whittaker reads The Year of Magical Thinking by Joan Didion. This week I looked at the influential writing from Joan Didion, an American writer who sadly passed away late last year. Her novel,…
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NEW BUSINESS: UAN CHEN
Photographer: Ruoming Zhao @rm.zhao, Jingyi Huang @jingyidaxianer Model: Anna Lyakhova at Unique Models UK @theangel_anna Fashion Designer: Rita Yuany @ritayuany2.0 Name of company : Uan Chen Type of business : Independent Designer studio. Location : London and Chongqing/China. How long has the company been running? 1 year. Where did the idea come from? Feelings of life. What are your company values?…
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THE TOP 5 ICONIC FASHION STARS FROM THE MOST POPULAR TEEN DRAMA SHOWS
This week, Ruth looks at the most iconic fashion idols from the most popular teen drama shows of the last decade, and what makes them so memorable. I’m going to take you back in time to the early 2010s. In comparison to society and media today, it seems like a lifetime ago. But in the…
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THE IMPACT OF THE WAR IN UKRAINE ON THE FASHION INDUSTRY
Em Poncia explores how the Ukraine War might impact fashion – beyond the obvious and horrible impact on the lives of those living in the country. When the news broke that Russia had invaded Ukraine on February 24th 2022, shockwaves were felt worldwide. Now, nearly five months later, as the bloody conflict in that region…
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THE REAL EFFECT OF LOVE ISLAND BREAKING UP WITH FAST FASHION
This week, Ruth explores the brand new series of Love Island and their decision to break up with the fast fashion industry. Love Island is back for the summer, and I could not be more excited. The time has come for beautiful singles across the UK to pack their suitcases, splash out on the sunscreen,…
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Issue 77 – The Heat Issue
Buy your print copy here! The Heat Issue. Featuring Soboye, Pure London, Silk Road Fashion, La Dama Lingerie, the winners of the Face of London Runway announced, queer fashion history, Gucci history, Samanta Bullock interview on inclusion, how to land a modelling agent, New York fashion, and more!
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‘VOGUE World: New York’ Announced as New Feature at New York Fashion Week
Vogue have recently announced a new live editorial fashion show and street fair for people around the world to take part in on 12 September, during New York Fashion Week. Titled VOGUE World: New York, it is inspired by the theme of Vogue’s September issue, Fashion’s New World, and has been put together in celebration…
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Amazon Fashion’s ‘Making The Cut’ Season 3 Launches
Season three of Amazon’s ‘Making The Cut’ premiered on 19 August on Prime Video. Two episodes of the show will drop weekly until 9 September, as 10 designers will compete for a $1 million investment in their business, and a mentorship with Amazon Fashion. Season three will be hosted by Tim Gunn and Heidi Klum,…
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Japanese Fashion Designer Hanae Mori Dies Aged 96
Hanae Mori has died aged 96. The Japanese fashion designer was the first Asian designer to join the ranks of haute couture designers by the Fédération Française de la Couture in 1977, with the exclusive Parisian club being seen as the pinnacle of high-end fashion. Mori graduated from Tokyo Women’s Christian University in 1926, after…
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Victoria Beckham Label Struggling to Keep Afloat
It is reported that Victoria Beckham’s high-end fashion label is in £53.9 million worth of debt. The line, first launched in 2008 by the former Spice Girl, is known for its high-end and expensive pieces, with £500 jumpers and £400 jeans. The garments can be bought directly from the company, and are also outsourced to…
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Cost of Living Crisis Increasingly Affecting the Fashion Industry
The UK has been hit by a harsh cost of living crisis, as food, fuel, and even McDonalds’ 99p burgers have gone up in price. The Consumer Prices Index has risen by 7%, as stagflation may be set to return. The fashion industry has undoubtedly been hit by this, as consumers are having to change…
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Love Island Stars Enter the Fashion World with Big Deals
The 2022 islanders who made their claim to fame on ITV’s ‘Love Island’ have wasted no time in jumping into business, straight after the show’s finale at the start of August. As reality stars are becoming the face of more and more fashion brands, their impact in the fashion world and what consumers buy cannot…
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The Biggest Takeaways from Copenhagen Fashion Week
The in-person Copenhagen Fashion Week returned with a bang last week, to the delight of the masses of fashion fans who piled in to catch a glimpse of what was on show in the busy four days. Copenhagen has been rising in status in the fashion world due to the growing number of new brands…
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NEW BUSINESS: MAD
Name of company: MAD (@______.mad.______) Type of business: Independent Contemporary Womenswear Label Location: London, UK How long has the company been running? 1 Year Where did the idea come from? MAD was born from the need to show people what it meant to live in different places at the same time. At the time I was studying in…
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AUTONOMY IN FASHION AND WHAT INFLUENCES OUR STYLE
What makes fashion so great is its wide-ranging roster of styles to suit everyone regardless of your preferences. Amrit Virdi evaluates how much autonomy and choice we have over our style and what affects it. Whether you’re partial to a bucket hat or a flower crown, everyone has their own individual sense of style. I’m…
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Tommy Hilfiger partners with UK rental platform, Rotaro
The American clothing brand has partnered with Rotaro for a six-month trial period for rental in attempts to be more sustainable. This will be the second time the brand has had a rental partnership in the UK, with the first being with My Wardrobe HQ. From July 27, customers are now able to rent pieces…