Category: Articles
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THE IMPACT OF THE WAR IN UKRAINE ON THE FASHION INDUSTRY

Em Poncia explores how the Ukraine War might impact fashion – beyond the obvious and horrible impact on the lives of those living in the country. When the news broke that Russia had invaded Ukraine on February 24th 2022, shockwaves were felt worldwide. Now, nearly five months later, as the bloody conflict in that region…
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THE REAL EFFECT OF LOVE ISLAND BREAKING UP WITH FAST FASHION
This week, Ruth explores the brand new series of Love Island and their decision to break up with the fast fashion industry. Love Island is back for the summer, and I could not be more excited. The time has come for beautiful singles across the UK to pack their suitcases, splash out on the sunscreen,…
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Issue 77 – The Heat Issue
Buy your print copy here! The Heat Issue. Featuring Soboye, Pure London, Silk Road Fashion, La Dama Lingerie, the winners of the Face of London Runway announced, queer fashion history, Gucci history, Samanta Bullock interview on inclusion, how to land a modelling agent, New York fashion, and more!
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‘VOGUE World: New York’ Announced as New Feature at New York Fashion Week
Vogue have recently announced a new live editorial fashion show and street fair for people around the world to take part in on 12 September, during New York Fashion Week. Titled VOGUE World: New York, it is inspired by the theme of Vogue’s September issue, Fashion’s New World, and has been put together in celebration…
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Amazon Fashion’s ‘Making The Cut’ Season 3 Launches
Season three of Amazon’s ‘Making The Cut’ premiered on 19 August on Prime Video. Two episodes of the show will drop weekly until 9 September, as 10 designers will compete for a $1 million investment in their business, and a mentorship with Amazon Fashion. Season three will be hosted by Tim Gunn and Heidi Klum,…
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Japanese Fashion Designer Hanae Mori Dies Aged 96
Hanae Mori has died aged 96. The Japanese fashion designer was the first Asian designer to join the ranks of haute couture designers by the Fédération Française de la Couture in 1977, with the exclusive Parisian club being seen as the pinnacle of high-end fashion. Mori graduated from Tokyo Women’s Christian University in 1926, after…
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Victoria Beckham Label Struggling to Keep Afloat
It is reported that Victoria Beckham’s high-end fashion label is in £53.9 million worth of debt. The line, first launched in 2008 by the former Spice Girl, is known for its high-end and expensive pieces, with £500 jumpers and £400 jeans. The garments can be bought directly from the company, and are also outsourced to…
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Cost of Living Crisis Increasingly Affecting the Fashion Industry
The UK has been hit by a harsh cost of living crisis, as food, fuel, and even McDonalds’ 99p burgers have gone up in price. The Consumer Prices Index has risen by 7%, as stagflation may be set to return. The fashion industry has undoubtedly been hit by this, as consumers are having to change…
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Love Island Stars Enter the Fashion World with Big Deals
The 2022 islanders who made their claim to fame on ITV’s ‘Love Island’ have wasted no time in jumping into business, straight after the show’s finale at the start of August. As reality stars are becoming the face of more and more fashion brands, their impact in the fashion world and what consumers buy cannot…
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The Biggest Takeaways from Copenhagen Fashion Week
The in-person Copenhagen Fashion Week returned with a bang last week, to the delight of the masses of fashion fans who piled in to catch a glimpse of what was on show in the busy four days. Copenhagen has been rising in status in the fashion world due to the growing number of new brands…
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NEW BUSINESS: MAD
Name of company: MAD (@______.mad.______) Type of business: Independent Contemporary Womenswear Label Location: London, UK How long has the company been running? 1 Year Where did the idea come from? MAD was born from the need to show people what it meant to live in different places at the same time. At the time I was studying in…
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AUTONOMY IN FASHION AND WHAT INFLUENCES OUR STYLE
What makes fashion so great is its wide-ranging roster of styles to suit everyone regardless of your preferences. Amrit Virdi evaluates how much autonomy and choice we have over our style and what affects it. Whether you’re partial to a bucket hat or a flower crown, everyone has their own individual sense of style. I’m…
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Tommy Hilfiger partners with UK rental platform, Rotaro
The American clothing brand has partnered with Rotaro for a six-month trial period for rental in attempts to be more sustainable. This will be the second time the brand has had a rental partnership in the UK, with the first being with My Wardrobe HQ. From July 27, customers are now able to rent pieces…
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STELLA MCCARTNEY’S MUSHROOMS ARE THE FUTURE
Em Poncia takes a look at the fashion house where sustainability is ‘it’, and what place the cruelty-free brand has in 2022. ‘Sustainability’, ‘greenwashing’, and ‘cruelty-free’ have all become buzzwords for the fashion industry in the last couple of years. High-street chains have clamoured to claim customers with often-empty promises about ethical and sustainable practices.…
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Asda, ASOS and Boohoo being investigated over claims of greenwashing
It was announced on Friday that the three fashion brands – Asda’s George,ASOS, and Boohoo – are now under investigation by the Competition and MarketsAuthority (CMA) on their claims of being eco-friendly. The three companies are being accused of greenwashing, which can bedefined as a marketing tool employed by organisations using disinformation inattempts to deceive…
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Rise Of Rotting Rags: How UK Fast Fashion Is Impacting Ghana
Lining the shores of an Accra beach, in numerous colours and of various fabrics are clothes. Many already discoloured due to their lengthy exposure to the elements. This is one of the many adverse effects of the UK’s fast fashion industry on the environment particularly in countries like Ghana, with areas continuously overflowing with unwanted…
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Issue 76 – The Purple Issue
Buy your print copy here! The Purple Issue. Featuring: announcing the finalists for the Face of London Runway 2022, University of East London menswear presentation, University of Westminster Menswear MA Fashion Design, Lifestyle Trunk Show, Africa Fashion Week, Grace Jones Meltdown, how the war on Ukraine will affect the fashion industry, disco fashion deep dive,…
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London Fashion Week unveils September schedule with Raf Simmons making his debut
The British Fashion Council (BFC) on Monday unveiled the provisional September schedule for London Fashion Week’s (LFW) Spring/Summer 2023 collections. The week will see Richard Quinn, Simone Rocha, and Erdem among others, as well as favourites like Bora Aksu will show face once more especially since he was one of the few designers to have…
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Greggs and Primark team up again for a new fashion collection
After a shocking yet impressive collaboration back in February which saw people walking around in sweatshirts, socks and shoes with the Greggs logo and items selling out within hours, Greggs and Primark seem to once again be in a collaborative spirit. This time, the brands are going far bigger than before. We already had an…