Author: londonrunway
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LICENSE TO STYLE: A personal shopping experience on the high street
Personal shopping (or styling) was, not so long ago, a premium service provided by luxurious department stores to their VIP clients. Now, it’s booming – and mostly free – on the high street. Intended to boost sales and to meet with consumers’ always higher demand for a unique and exclusive client experience, what can we…
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TRAGIC RUNWAY DEATH AT SAO PAULO FASHION WEEK
News by Maddy Coffey A male model has died after collapsing on the runway at Brazil’s Sao Paulo Fashion Week (SPFW). Twenty-six-year-old Tales Soares, known artistically as Tales Cotta, was walking Ocksa’s fashion show when he suddenly stumbled and collapsed midcatwalk. Initially, the audience thought it was part of the show, before emergency workers rushed…
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HALIMA ADEN MAKES HISTORY (AGAIN!)
News by Maddy Coffey Adding to her portfolio of firsts, twenty-one-year-old model Halima Aden has become the first woman to wear a hijab and burkini to appear in Sports Illustrated (SI). Known for its display of minimalist swimwear and sultry models, this is a drastic change for SI and its barely-there bikini shots that make…
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WHY TRADE SHOWS ARE IMPORTANT FOR THE FASHION INDUSTRY
Rhiannon D’Averc explores a facet of the fashion industry you may not yet be aware of – and why it remains relevant in this day and age. With all the buzz about trade shows in this issue, you might be wondering how they work and why we have so many of them. Every season, a…
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THE RISE OF SUSTAINABLE TEXTILES
As brands hunt for sustainable textiles to use in their collections, there has been a movement in innovative fibres and fabrics – Judith Willis unearths these nontraditional materials, some of which come from unexpected sources. MILK Qmilch is an eco-friendly textile made from milk. The designer of the fabric, Anke Domaske, was a student studying…
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MARY JUST WANNA HAVE FUN
Dior treasures and wonders may be just metres away, but there is another exhibition at the Victoria and Albert Museum which is not to be missed: the retrospective dedicated to Mary Quant. It immerses us right back into the fun and light-hearted mood of swinging London and takes us behind the scenes of Mary Quant’s…
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THE DIGITAL FASHION REVOLUTION
As society continues to exhibit their lives online and concerns about sustainability keep on growing, digital clothing may have the potential to be bought as much as physical garments. Judith Willis learns more about the digital revolution. The thought might seem inexplicable, but consumers have been spending money on digital fashion items for longer than…
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KILLING THE FASHION GAME IN KILLING EVE
Olivia Jackson tracks the fashion trends by European city in ‘Killing Eve’, a BBC production which opened up the world of high fashion to a whole new audience. Its star Villanelle is the feisty female lead that we all craved who doesn’t feel the need to compromise herself and especially never her wardrobe choices. Killing…
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THE HIGH STREET HARNESSES AI
News by Maddy Coffey High street brands such as River Island and H&M have started to incorporate artificial intelligence into their business models in order to enhance customer satisfaction and increase sales. River Island has partnered up with retail intelligence platform Nextail to roll out AI technology across its global network of 343 stores. Having…
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JENNIFER LOPEZ HONOURED WITH 2019 CFDA FASHION ICON AWARD
News by Maddy Coffey Following in the footsteps of Naomi Campbell, Beyoncé, Rihanna, and Kate Moss, Jennifer Lopez will receive the Fashion Icon Honour at the CFDA Awards this June. “Jennifer Lopez uses clothes as a way to express confidence and power… both designers and fans look forward to her fashion statements,” commented CFDA chairwoman,…
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FASHION INDUSTRY LEADERS HELP NOTRE-DAME
News by Maddy Coffey Francois-Henri Pinault and Bernard Arnault have pledged a combined €300m to the Notre-Dame Cathedral Restoration. On April 15, a devastating fire destroyed the roof and spire of the iconic Notre-Dame Cathedral in Paris. Considered one of the first examples of French Gothic architecture, the 850-year-old cathedral is one of France’s most…
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VINTED: THE FUTURE OF FASHION?
Rhiannon D’Averc tried out an app that is all the rage right now – and discovered whether it’s the future of fashion, or a flash in the pan. Vinted is an app which allows you to sell your old clothes to strangers, or people in your local area. It has come more to the mainstream…
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M.C. OVERALLS: INTERVIEW
Candice sits down with James Scroggs, CEO and founder of workwear brand M.C. Overalls, for an exclusive on the brand’s history and future plans. Could you give us a little recap on the brand and its history? How it came about? So, this brand dates back to 1908. It’s 111 years old. It was founded…
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DITCH YOUR DISPOSABLES
Joanna Cunningham explores how you can reduce your carbon footprint with some eco-friendly ways to dispose of beauty products. Are you looking for new and inventive ways to save our dying planet? Well, I may have just an answer for you. Recently, I came across an advert for The New Arc —an animal rescue centre…
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Issue 40 Launch
Issue 40, our first ever double issue, is out now! Buy a print copy here! Read both volumes below… Volume A. The Menswear Issue. Featuring: Philip Brooks special interview, editorial, and live show review; Iceberg, Munn, Per Gotesson, E.Tautz, Richard Malone, Tolu Coker, ZL by Zlism, University of Westminster BA, Oliver Spencer, Fashion East, Stefan…
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LFW BEAUTY REPORT: Hair Everywhere
London Fashion Week is always the ideal time to catch up on all the trends taking over the beauty world, and this season was all about the hair. Here’s what Rachel Parker learned about the new styling crazes having their moment on the catwalk. Sculptural Styling Forget complicated millinery and accessories: the latest trend in…
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Face of London Runway 2019 Finale
The final voting round for the Face of London Runway 2019 is here… Take a look at the shots below, and head over to our Facebook page to ‘like’ the images of the models you like the best. Each vote is one like! We’ll be combining these votes with those from the previous round, as…
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ORIANA CURLS: INTERVIEW
Oriana Curls is a French singer-songwriter based in London, with a style that spans jazz, French chanson and cabaret. Neil Dowd caught up with her to discuss musical development, feeling out of place and her first foray into the world of reality TV. Tell us more about your background in music – how did you…
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HER FACE MAY BE FUNNY, BUT HER STYLE’S DEFINITELY PRETTY
Marie Fourmeaux analyses the costumes of Funny Face, which saw the beginning of the stylish collaboration between Audrey Hepburn and Hubert de Givenchy. An outstanding runway show displaying Monsieur de Givenchy’s extraordinary genius and fashionforward vision, it is a lesson of timeless elegance but also a strong stance about the role of fashion. “I think…
