Author: londonrunway
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TREND REPORT: THE REVIVAL OF JUICY COUTURE AND EARLY 2000S FASHION

This issue, Maria Henry explores the comeback of the iconic 2000s fashion brand Juicy Couture and the revival of early 2000s trends. If you’re into social media platforms such as Instagram and TikTok, it’s likely that you will have seen a new (or should I say, ‘old’) trend emerging. This trend consists of low-rise jeans,…
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WHAT DOES THE FUTURE HOLD?
The question on everybody’s lips… Kayleigh-Paige Rees, an actress, model, and producer, looks at what the future holds for the high street, fast fashion, and independent stores. In this unprecedented time, we are all trying to navigate how to handle our new daily routine and how to stay safe and indoors to protect our family…
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JIRI KALFAR ON SUSTAINABLE FUTURES
We caught a quick word with designer Jiri Kalfar, a follow-up to our LFW interview (Issue 47). Here’s his thoughts on a few key ideas coming out this new season. On the BFC’s decision to combine menswear and womenswear for the next year of fashion weeks, and to go digital: “I think it is great!…
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THE HIGHEST PAID TOP MODELS OF ALL TIME
This month, Cicilia Brognoli looks into the ranking of the highest paid top models. Being a model seems just a matter of good-looking presence, healthy celery shakes, and regular exercise. However, being one of the highestpaid supermodels of all time goes well beyond that. Awakenings at dawn, long journeys, and the constant gaze of thousands…
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OUR FAVOURITE INSTAGRAM ACCOUNTS FOR MUSLIM FASHIONISTAS
This week, Madeeha Najeeb explores the world of fashion, beyond religion. The hijabi blogosphere has been exploding recently, and for all the right reasons I must add. A few years ago, there was much less representation of Muslim women in the beauty and fashion world. Now, these women are not only challenging the hijabi stereotype,…
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INTERVIEW AYA OSMAN
This month, Rhiannon D’Averc grabbed some email time with model and neuroscientist Aya Osman for our first lockdown interview! First, please introduce yourself to our readers. Hey Guys! My name is Aya Osman and I am a behavioral neuroscientist and a part time fashion model! I was born and bred in London UK and now…
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THE HISTORY OF THE PONYTAIL
In this article Emmie Cosgrove explores the history of the beloved hair trend that always has our back on bad hair days, the ponytail. Those of us out there with long hair know how infuriating having it in your face can be. The ponytail has always been a quick and easy solution of keeping hair…
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THE LANGUAGE OF FLOWERS
Send a Message With Your Prints This month, Grace Pickford explores the symbolism of floral prints. Whether your favourite floral print is ditsy daisies on summer dresses, tropical succulents and exotic blooms, or delicate peonies on silk fabrics, every flower has its own individual language forged from the whispers of traditions, cultural origin and spiritual…
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Issue 50: The Bridal Issue
Buy it in print! Featuring Underage, London Pacific Fashion Week, Matty Bovan, Asian Wedding Show, Preby London, Sabirah, and Marie Belle at House of iKons; SEVEN stunning bridal editorials; whether you should wear hats at weddings, Wes Anderson weddings, the evolution of bridal fashion, the return of the mullet, the most influential designers of all…
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Call for Graduate Submissions
Submit your work here for the graduate issue. Name your course and uni, and mention whether or not you would have been showcasing at GFW 2020, in the notes section in order to get an automatic upgrade to the next submission tier.
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Issue 49: The Floral Issue
Get your print copy here! The Floral Issue. Featuring Ones to Watch, House of iKons, Fashions Finest, Pines, Johan Ku, Refuse Club, Yiyao Nie, Fashion Hong Kong, Aadnevik, A Celebration of Canadian Design, Mitch Desunia, and a bouquet of fresh editorials; interview with neuroscientist and model Aya Osman, Jiri Kalfar, the history of the ponytail,…
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Issue 48 Launch: The Spring Issue
Get your print copy here! The Spring Issue. Featuring: Bora Aksu, Yuhan Wang, 16Arlington, David Koma, Mark Fast, INFID, Y-Plus, Rohmir, FAD x Two Point Two, House of iKons, Buzz Talent, Petar Petro, Kappe by Federica Bonifaci, Bosideng, and DB Berdan; the #MeToo movement’s impact, the cost of a runway show, how designers and creatives are…
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Face of London Runway 2020 Call For Entries
If you’ve been following us for a while, you’ll know that last year, we ran our first Face of London Runway competition. Following an open casting day, a tester photoshoot session, and then a public vote for our top ten selections, we crowned our inaugural Face of winners for the menswear and womenswear categories. This…
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London Runway Anthology: The 2019 Editorials
Our anthology is out NOW! Follow this link to get your hands on a copy of our beautiful coffee table book, with more than 350 amazing photographs to inspire you. The culmination of a year of hard work, this volume includes never before told stories from behind the scenes at London Runway photoshoots. Contributors from…
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Issue 47: The LFW Issue
Buy your print copy here The LFW Issue. Featuring: Malan Breton, Ashley Williams, Marques’Almeida, On|Off, Edeline Lee, Johnstons of Elgin, Ashish, Future Collective, Chanel Joan Elkayam, IA London, Lu Vixen, Pam Hogg, House of iKons, Tobefrank and Molyneaux, University of Westminster, Bobby Abley, Rocky Star, and Richard Malone; Interviews with Paul Costelloe, Jen Lee, Simon…
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INTERVIEW: 1X1 STUDIO
We spoke to Yi Ling, the creative director behind 1×1 Studio, during the LFWM presentation. Text by Rhiannon D’Averc. Photographs by Haydon Perrior – @thomasdecruzmedia @haydonperrior The 1×1 Studio presentation instantly gave an impression of love and relationships: roses were everywhere, attached to bondage gear and scattered amongst knotted red ropes. There was a certain…
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DRAGCON UK RUVIEW
Rhiannon D’Averc spills the tea on the UK’s new drag event. As soon as we got our first season of RuPaul’s Drag Race UK, we could only expect that there would be a corresponding event to go with it. True to form, Ru brought all her squirrel friends and kitty girls along to put on…
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Pretty In Pink: How John Hughes’ films captured the style of a generation
Maria Henry explores the influence of the legendary director John Hughes and how his films captured the spirit of the 80s. As we move into this new decade, we may find ourselves looking to the past for inspiration. The 1980s was an interesting, diverse and quickly changing time for fashion. In 1982, Jane Fonda paved…
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DO CREATIVES SUFFER MORE WITH THEIR MENTAL HEALTH?
This week Madisen Crandall explores the connections between mental health and creativity. Creative mediums often come with a fair amount of emotional expression. As such, many creative people find their inner emotions painted perfectly on a canvas, written eloquently on bright white paper, tumbling through the notes of a song, completing the rotation of a…