STAR QUALITY: HOW JEFFREE STAR’S RISE TO FAME REFLECTS THE NEW WORLD OF SOCIAL MEDIA MAKEUP

This week, Cara Balen explores how Jeffree Star Cosmetics exemplifies the way that the online beauty community has led to a new generation of influencer makeup brands. The beauty industry is now, more than ever, intertwined with the online world. … Continue reading STAR QUALITY: HOW JEFFREE STAR’S RISE TO FAME REFLECTS THE NEW WORLD OF SOCIAL MEDIA MAKEUP

GENDERED BEAUTY: HOW SOUTH KOREA IS CHALLENGING OUR PERCEPTION OF MALE BEAUTY STANDARDS

With the musical genre of K-pop becoming increasingly popular, Cara Balen discusses the South Korean concept of male beauty and how it is embodied by K-pop artists. If you Google ‘male celebrities who wear makeup’, you’ll find a list of … Continue reading GENDERED BEAUTY: HOW SOUTH KOREA IS CHALLENGING OUR PERCEPTION OF MALE BEAUTY STANDARDS