What drives the modern high-fashion market after all? Is it just people’s obsession with labels or something more than that? Read on to find out, with Ashutosh Kukreja… FACT: The fashion business of the modern era is driven by the … Continue reading FASHION CONSUMPTION: A CASE OF LABELS OR LOVE?
Bad taste is good! Follow Ashutosh Kukreja as he investigates the role of vulgarity versus class in fashion, while exploring the complexities of good and bad tastes in the industry. The carefully created perfect/imperfect image of the world of fashion … Continue reading FASHIONED VULGARITY: GOOD AND BAD TASTES IN FASHION
What is the London aesthetic in the fashion industry? Join Ashutosh Kukreja as he traces down the legacy of the time-tested fashion capital ofthe world, London, and what it has to offer the world in terms of its style aesthetic. … Continue reading THE LONDON AESTHETIC IN FASHION
One of the biggest fashion icons makes one of the biggest fashion brands of the century. Explore the fashion story of the phenomenal Rihanna with Ashutosh Kukreja To describe Rihanna as merely a famous music artist would not just be … Continue reading Fentyfluenced: Rihanna’s Influence Through Fashion
News by Ashutosh Kukreja Global sportswear brand Reebok has recently dropped its Reebok X Victoria Beckham Collection – a collaboration between the renowned athletic apparel company and famous British fashion designer Victoria Beckham – for Fall/Winter 2019. The collection borrows … Continue reading VICTORIA BECKHAM X REEBOK: PART TWO