NEW BUSINESS: IBEAM FASHION

Name of company: IBEAM

Type of business: Luxury sustainable clothing brand

Location: London

How long has the company been running?

We launched collection 1 this year but have been operating for about 2 years now.

Where did the idea come from?

We have always had a strong desire to create something together that would be of value to the world. During the first lockdown, we were talking about how bad it feels when we [invest into fast fashion] and how much we wanted to shop more with ethical fashion brands but were never able to find our style or preferred fit. So, we decided that we should make our own clothes that both fulfils our styling needs and aligns with our own ethical values. With IBEAM’s childhood love for creative fashion design and Leanne’s desire to build an empire and a shared purpose to alleviate the suffering of others, it was the perfect idea!

Currently, how many people work for the business?

5

What are your company values?

Our values are centered around the 3 P’s; people, planet, and purpose. We are dedicated to contributing towards a cultural shift that sees consumers exercising their buying power in the places that make the world a better, kinder place to the people, earth and animals. We plan to better the lives of people wherever we find the opportunity to do so, which, right now, means through our supply chain, seeking to build long-term and quality relationships with all people involved. As we grow, we want the world around us to grow too.

What advice would you give to someone who wants to start a business?

Know your “why” for starting a business. It must be strong enough for you to endure the process and keep your fire alight.

Where do you hope the company will be in 5 years?

In 5 years, we hope to be fully engaged in our social enterprise projects that will focus on reinvesting into our supply chains and giving back to the community, building a stable foundation that will empower and allow the community to thrive from.

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