NEW BUSINESS: MOON THEA

Name of company: Moon Thea

Type of business: currently is a self-manufactured fashion brand

Location: Surabaya city, Indonesia

How long has the company been running?

I started Moon Thea in the middle of June 2021, so it has only been around nine months, more or less.

Where did the idea come from?

Moon Thea was made because one of my class in college demanded the students to start a small fashion brand. Thus, Moon Thea was born. The brand name consists of two words; “Moon” and “Thea”. Wulan is my middle name, which literally means Moon in my father tongue. Thea has a lot of meanings, but one of the meanings is that it’s an ancient planet which collided with early Earth and the pioneer of the moon. In conclusion, “Moon Thea” is just some kind of a wish that the brand could make something wonderful in present time and in the future.

What are your company values?

Moon Thea is against fast fashion and mass production! I’m currently only accepting orders by request. My wish is that I can develop Moon Thea to use mainly sustainable materials.

Currently, how many people work for the business?

Currently, there’s only myself.

What advice would you give to someone who wants to start a business?

You just need to learn how to find the perfect target market for your business. You wouldn’t be successful in a blink of an eye, so just be patient and work at your own pace.

Where do you hope the company will be in 5 years?

My vision for Moon Thea is for it to be a fully eco-friendly and small slow-fashion brand with feminine and whimsical designs. Not only that, I wish for Moon Thea to be able to give positive impacts.

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