NEW BUSINESS: HANNAH SOSNA

Name of company: HANNAH SOSNA

Type of business: Slow Fashion Clothing Company

Location: Denmark

How long has the company been running? So I started the company in March of this year and I have been making and working on my collection since then. The company was kind of started out of necessity as I graduated from fashion design at Westminster in 2020 during the pandemic, there were barely any jobs going. So I just decided why not, why not just start my own brand.

Where did the idea come from? I have always wanted to have my own brand I just never knew when I would be ready. So I just figured there will always be a reason not to do something, so I may as well just got for it.

What are your company values? Hannah Sosna is a slow fashion brand meaning that everything is made to order. We do not hold any stock so we can reduce the amount of waste we produce as a company. Also all of our fabrics are either dead-stock fabric, recycled or natural fabrics again to reduce waste and make sure that the garments we do make could and will still decompose in the future.

We operate on a buy less model and personally for me I think that is the way all brands should operate. The problem is that the general public just want clothes so quickly. They see it, they buy it and want it to be at their door in one day and they will wear it once. It’s a terrible clothing culture that we live in right now and it needs to change.

Currently, how many people work for the business? At the moment HANNAH SOSNA is run by me and me only. I have some wonderful women that help me make some accessories and sew on occasion but everything is just me at the moment. It just new and I am happy to do everything myself at the moment. I hope that I can be hiring people as soon as I have the means.

What advice would you give to someone who wants to start a business? My advice would be that there will always be a reason not to do something, doubt or money, but every new company that starts up is a risk and you have to be willing to take that risk to get the reward. My grandma  always says ‘If you don’t ask you don’t get’ and I always apply this to my life. If I don’t try I will never know.

Where do you hope the company will be in 5 years time? I truly hope that in 5 years the company has legs and has grown. I hope to have created beautiful clothing that will last and that is truly worth it for me and for the customer. I hope to also collaborate with other female-run businesses and help other creatives with their journey.

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