It’s finally here: the time to announce our amazing winners for the Face of London Runway 2021!
It’s been such an exciting journey, starting with more than 250 applicants who came to us from all around the country. We’ve been through Zoom rounds, video challenges, and a special shooting day at T on The Green that allowed us to put all of the contestants through their paces – and you can read all about that in previous issues as well as on our website.
Now, though, we’ve come through the final round. Your voting scores on social media were combined with the scores our judges have been accumulating throughout every round, after carefully observing each of the participants and looking at their behaviour, their potential, and their video and image results.
When you were called on to vote, vote you did! We’ve had hundreds of likes flooding in on our Instagram page, where each of the contestants’ images were shared for official voting, as well as on Facebook. Afterwards, our head judges – Chief Editor Rhiannon D’Averc and model coach Maxine Griffiths – had a lot to discuss, putting their heads together to provide the final results. And now, we’re pleased to say we can announce our winners and runners-up for 2021!
Before we get there, there’s a little wrinkle that we’d like to address.
In previous years, the voting has taken things right down to the line, and we’ve had you all waiting on tenterhooks to hear how the judges’ scores would tip the balance.
This year, things went a little differently. Yes, the scores were tense and nail- biting, with more votes coming in up to the final moment. But, unfortunately, our team were monitoring things very closely – and that’s how they were able to spot discrepancies in the voting process throughout the voting period. These discrepancies, which were not resulting from any actions taken by London Runway or any problems with the social media platforms themselves, constituted an issue that needed to be addressed.
As a result, we have decided to disqualify three entrants from the overall competition, meaning they were no longer eligible to take any prizes. Luckily, with another nine contestants left standing, picking our winners got a lot easier! When we added everything up, we came to a very exciting line-up of models who you are going to see in our pages over the coming year.
Adetola Olagbaju & Pariz Santos
Pele Sengphom & Flavio De Brito
You’ll be able to catch both our menswear and womenswear victors on their own individual issue covers over the coming months, and we’ll be providing support and training to all six winners and runners-up over the course of the next year. Look out for them on our podcast, London Runway Style, as well as hopefully a catwalk or three during coming seasons…
And, one last note: if you’re feeling left out and thinking you might have been able to be a winner yourself, don’t fret! Watch out next spring or early summer for our 2022 Face of London Runway contest. You can ensure you won’t miss out by signing up to our mailing list at londonrunway.co.uk!
Winners’ images by Mrityunjoy Mitra Special thanks to our sponsors Lemonaid and Charitea.