LONDON FASHION WEEK IS FINALLY HERE

LONDON FASHION WEEK IS FINALLY HERE

London Fashion Week will host 32 brands and four events this week, and we couldn’t be more excited.

Due to the pandemic restrictions in the UK currently, London Fashion Week will still proceed, albeit digitally. The three-day session will be beginning Saturday 12th June through to Monday 14th June, and it’s going to be packed full of physical events and collections from multiple influential houses – like Preen by Thornton Bregzzi, Bethany Williams, Ahluwalia, and Per Gotesson, among others.

“This season will continue to celebrate excellence in design and creativity by bringing together 32 womenswear, menswear & accessories brands into one schedule. Most of the content will once again be digital and available to stream on londonfashionweek.co.uk, with designers looking to new, innovative, ways to showcase their collections,” said Caroline Rush, chief executive of the British Fashion Council.

With laws due to the pandemic about travel restrictions and large-scale events, London Fashion Week has been determined to still provide everything we want to see within the three days. On Saturday evening, there will be a catwalk show and party with Reuben Selby and Maisie Williams followed by an installation by London-based brand DSK. Monday night will see the collective student event, The London Seven Collective, followed by Cut from the Same Cloth – a collab with Daniel A Hanson.

With Brexit looming over the whole future of LFW, the British Fashion Council has smartly reacted with a new partnership with Clearpay, a global trade platform promoting British fashion internationally.

“While the UK moves through this next year, we continue to work closely with government on the issues that matter to the industry such as talent, trade and intellectual property and ensure the voices of businesses are heard. There have definitely been challenges since January 2021, but there have also been successes. This spring, the BFC secured a change to the Immigration Rules, introducing a ‘stop-the-clock’ mechanism on the T5 (Temporary Worker) Creative and Sporting visa used by models and freelancers in the creative industries,” said Rush.

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