Earlier this week, luxury streetware fashion brand Billionaire Boys Club announced that they would be holding a ‘Creative Quarantine’ special event in collaboration with the shopping app NTWRK and community-based media platform TheFutureParty. The event is to be hosted on July 23rd and will be an online discussion about mental wellness within communities of colour. Tickets to the online discussion panel are being charged at £1, with proceeds being donated to the Boris L Henson Foundation, a foundation aiming to provide mental health support to people within the black community who may struggle to find it elsewhere.
The panel is hosted by Dr. Siri, who was the host of Viceland’s online series The Therapist and will host a range of speakers including Emilia Ortiz (a healer), Kaya Thomas (a software engineer and founder of We Read Too, a book club for POC, about POC), Nina Westbrook (an entrepreneur) and Darian D Hall (cofounder of HealHaus). The panel will discuss mental health in relation to people of colour and how “communities of colour are majorly stigmatised when it comes to mental health”. The aim of the panel is to speak to creative professionals and mental health activists about their experiences with mental health to expose any issues and stigmas that they may have faced and discuss ways for change and diversification within the conversation.
They also announced that they would host a special limited edition T-Shirt drop hosted by popular Instagram stylist and sustainable-fashion activist Kia Marie on the NTWRK app. The unisex T-shirts will drop one hour prior to the event (11pm GBT) and a portion from each sale will be donated to the Boris L Henson Foundation in support of mental health awareness.
Billionaire Boys Club is no stranger to using their brand in support of others and have hosted special events and collections in support of causes such as helping female creatives gain exposure and supporting the BLM movement by closing their stores and donating 100% of proceeds from a special drop towards the cause. They stand as a great example of how fashion brands can use their virtual power to make a difference and engage in a conversation.