US pop singer Jennifer Lopez has revived her iconic green Versace dress that inspired the invention of Google Images.
Lopez first wore the dress almost twenty years ago at the Grammy Awards in 2000. Eric Schmidt, the former CEO of Google, later stated that there were so many searches for photos of that dress afterwards, that it sparked the idea to create Google Images.
Videos of Lopez modelling the dress at Versace’s S/S 2020 show have begun circulating across social media, being viewed over 2 million times.
The show that occurred last Friday at Milan Fashion Week paid homage both to Lopez and the iconic dress. Lopez’s 2001 track ‘Love Don’t Cost A Thing’ was played as the final few models walked the catwalk, before a montage of searches for the original dress were projected onto the screen.
A voice then announced: “OK Google. Now show me the real dress.” As the pop star emerged onto the stage, erupting cheers from the audience.
“When Google was launched, people were amazed that they were able to find out about almost anything by typing just a few words into a computer,” Mr Schmidt wrote in 2015. The co-founders of the company, Larry Page and Sergey Brin, began to repeatedly request that imagery was added to the search engine, as there was such high demand for it.
“This first became apparent after the 2000 Grammy Awards, where Jennifer Lopez wore a green dress that, well, caught the world’s attention. At the time, it was the most popular search query we had ever seen.”