LONDON PREPARES FOR FASHION WEEK

News by Maddy Coffey

The capital is preparing for fashion week, as trade shows begin and retailers gear up for the influx of fashionistas.

Following on from London Edge and Pure London, the main LFW shows will commence on the 15th February and run through to the 19th. The BFC has published a full schedule of the official show list on their website at londonfashionweek.com.

More than 5,000 people are expected to attend the shows, ranging from celebrities and influencers to members of the press and buyers. It is estimated that around £100 million will be spent on orders placed during and directly after the shows.

Gayeon Lee is set to open the season with a presentation, followed by a number of big names throughout the week. These include Victoria Beckham, Vivienne Westwood, and Burberry to list just a few.
Off-schedule, there is also plenty of excitement from indie and emerging designers making their mark on the fashion scene. Some of the most exciting collections will be seen at Fashion Scout and On|Off, collectives with a history of choosing some of the most promising young designers to showcase their labels.

For fashion fans without industry connections, there’s little chance of getting a pass to any of the shows. However, there is still some opportunity to take part in the spectacle when the London Fashion Week: Insiders event begins.

It allows members of the public to purchase tickets to shopping events and fashion parties, as well as getting the chance to purchase exclusive items designed specifically for ticket holders. There will also be talks with big fashion names, on the 16th and 17th February.

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