Musicians Chase & Status have teamed up with Reebok to create a Selfridges installation that opened on the 9th August.
Drawing inspiration from the influence that jungle music has had in fashion, from the mid-nineties onwards, the installation is accompanied by a special soundtrack influenced by the seminal sounds of the genre. Chase & Status, who launched the space on their 15th anniversary as a musical duo, announced on Instagram: “Jungle; our culture and educates a new audience on the music and fashion of that time, one that is now more relevant than ever influencing a new subculture of vintage designer enthusiasts.”
Titled ‘Super Sharp Reloaded’, the installation can be found on the third floor of the Women’s Designer Studio at Selfridges, where it will remain until the 6th September.
Saul Milton, one half of the duo, has also lent his personal collection of vintage Moschino items to the display. Also on show – and on sale – will be era-appropriate pieces from vintage sellers Wavey Garms, Jazzy Badger, Nothing Special, and Serotonin Vintage.
The Chase & Status announcement continued, “‘The queue was the catwalk’…. I’m very excited to announce ‘Super Sharp Reloaded’, a 2nd installation which will be held at Selfridges from myself (Saul) & @tory_turk. We’re proud to be partnering with @reebokclassicsuk & our installation will feature a display of my garms plus pop up shops with exclusive pieces that have taken inspiration from my collection from the likes of @waveygarms @jazzybadger @nothing_special & @serotoninvintage/@194local Rudeboy culture & rave culture has been & still is a massive part of my life.
“Having collected & coveted Moschino all these years it’s exciting to have the opportunity to give a subculture’s roots a nod through a cultural display in a space as iconic as @theofficialselfridges. Super Sharp Reloaded at Selfridges is a continued collaboration with @lcflondon_, that celebrates Jungle; our culture and educates a new audience on the music and fashion of that time, one that is now more relevant than ever influencing a new subculture of vintage designer enthusiasts. Come & check it on the 3rd floor from the 9th Aug.”
Entry is free, and the installation is open until 10pm everyday except for Sundays, with an earlier closing time of 6pm.