Adidas by Stella McCartney has launched the new A/W 18 collection, showcasing a focus on the power of nature. The collection also hinges on the theme of the fact that nature requires our protection to flourish and survive.
Coming just in time for the summer heat to begin cooling down, the collection is aimed at helping female athletes to work out no matter what kind of weather might be happening outside. McCartney uses Adidas technology such as Climaheat for locked-in warmth and Boost for added energy.
There is also a strong focus on reducing the environmental impact of the line. Innovative and ecofriendly fabrics have been used throughout, such as recycled polyester, organic cotton, Parley’s Ocean Plastic, and Econyl yarn. To highlight the ecological viewpoint, prints inspired by endangered animals have also been added to the designs.
“Last season, we launched an ambitious journey with our mission Less Impact = More Power. Now, we’re taking that commitment one step further,” said Stella McCartney. “As the brand at the pinnacle of female sports performance and style, we have a responsibility to provide women with a choice that allows them to be part of a solution through our sustainable pieces and practices. More than half of our apparel and a third of our footwear in FW18 are made with eco-innovative and recycled materials, such as Parley’s Ocean Plastic. It’s time to be the difference we want to see. To act now and to mean more in all we do.”
These are strong words for our times, reflecting the vegetarian and eco-friendly values that Stella McCartney has been known for throughout her career. As a frequent winner of green and vegetarian or vegan clothing awards, this collection certainly has the potential to add more to her trophy case.