BEYONCÉ X OLIVER ROUSTEING COLLECTION LAUNCHED AT HARRODS

By Casey Milano

After making history at Coachella, Beyoncé and Balmain are collaborating on a charitable capsule collection, known as ‘Beychella’.

Though not as well-known this side of the Atlantic, Coachella made headlines this year as Beyoncé headed the event. Even if you didn’t keep up to date with the music festival, ‘Beychella’ may just catch your attention. If you love Bey, you will love this exclusive.
Beyoncé has collaborated with Balmain on a collection inspired by her Coachella wardrobe. The singer – who captivated audiences when she headlined the Californian festival earlier this year – wore a selection of outfits designed by Balmain’s creative director, Olivier Rousteing, and the duo have decided to create a collection for fans around the world whilst raising money for the United Negro College Fund.

The capsule collections of T-shirts, sweatshirts and hoodies all feature Beyoncé’s initials written in Greek letters to reflect the theme of sorority life within historic black colleges and universities. The idea of the sure-to-be iconic collaboration started at a rehearsal with Beyoncé and her dancers. Rousteing  said, “When she (Beyoncé) saw all the dancers loving the outfit – and she was loving her own outfit – she realised that what we were creating on stage for her, for all the dancers, was something really impactful.” Indeed Beyoncé wanted to make a collection where her fans could not only buy a piece of history but be a part of it as well.

On Friday, July 13, Balmain launched a three-piece Balmain x Beyoncé collection in its Paris flagship store with the items going on sale on balmain.com and beyonce.com the following day. They can also be found at several other online retailers including Neta-Porter, MyTheresa, Barneys New York, and – for London shoppers – Harrods.

As it’s still a designer collection however, it doesn’t come cheap. T-shirts will start at £220, while the sweatshirts will range from £415 to £1,350. But perhaps as its for a cause that will help the next generation, this collection should not be seen as benefiting either the fashion or music industry, but rather, the world.

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