by Rachel Parker
The British Fashion Council (BFC) have announced the appointment of David Beckham in their newly created role of Ambassadorial President. The retired footballer will assist the organisation in building worldwide networks and nurturing support for the fashion industry on a global scale.
The BFC is the UK’s main non-profit trade group for fashion designers, supporting and promoting the British fashion economy in the global market. David Beckham will contribute to encouraging links with Asia and the USA, endorsing up-and-coming British designers on the world stage, and advancing international investment in UK talent.
“We are thrilled and excited to welcome David to the British Fashion Council as Ambassadorial President,’’ commented Stephanie Phair, chair of the BFC. ‘‘David has been inspired by our work with emerging talent and education and his business acumen, global reach and passion for promoting talent and education make him the perfect Ambassadorial President to propel our industry into different corners of the globe.”
The star will also support the BFCs education and outreach schemes, visiting programs aimed to engage young talent such as BCF run clubs, scholarships and apprenticeships.
In a statement, David Beckham said, ‘‘Taking on this new role is an incredibly proud moment for me. I have long been passionate about British style, fashion and craftsmanship and this role gives me the chance to get under the skin of an industry I love. I am excited to be working closely with the British Fashion Council to promote and inspire young talent, from across the UK, on a global scale. The fashion industry is one of our best preforming global exports and I am looking forward to working with our future leaders and supporting the BFC in their global ambitions.”